A Whimsical Travel Agency Just Launched

Dr. Seuss Enterprises is inviting families to embark on a different kind of adventure with the launch of the Dr. Seuss Travel Agency, a playful new experience that transforms beloved Dr. Seuss stories into destinations waiting to be explored.

Launching in celebration of Dr. Seuss’s birthday on March 2, the campaign brings the excitement of travel to the world of reading. Created in partnership with marketing agency Known, the experience reimagines classic Seussian locations, including the Truffula Forest and Mt. Zorn, as places families can “visit” simply by opening a book.

At the Dr. Seuss Travel Agency website, aspiring travelers can explore imaginative itineraries, download maps and postcards, collect their adventures in a printable passport and travel diary, and discover livestream-inspired views from fantastical Seussian destinations. The Cat in the Hat even steps in as the agency’s resident travel advisor, offering his own playful take on where readers should head next.

The adventure extends beyond the digital experience with airport and roadside advertising, social content across Instagram, TikTok and Facebook, and a special Dr. Seuss Travel Agency bus making its way around New York City on March 2.

Behind all the travel-inspired fun is a simple message: a great book can take you anywhere. By turning reading into an adventure, the Dr. Seuss Travel Agency encourages families to explore new worlds together, one page at a time.

No tickets. No luggage. No passport required. Just pick a book and see where you go.